Helen Carrie
I've made a course for TV people who want to pivot into freelance copywriting without leaving the industry for good. Sign up to access exclusive content, be the first to know about limited-time discounts, and to hear my musings about diversification.
The 3 things that AI can't compete with
Helen Carrie Writes Diversify Your Life - Pivot into Copywriting Eh up! (I'm from Scarborough, this happens occasionally) It's time to address the elephant in the room: AI If you're asking "But won't AI take over from copywriters?" this one's for you. AI was worrying writers long before it was worrying telly folk, so I’ve been navigating this for a couple of years now, and I've made some useful discoveries and realisations along the way. I'm going to share them with you here: Is AI taking...
2 hours 'til 🚪The Pivot Room door opens
Helen Carrie Writes Diversify Your Life - Pivot into Copywriting Hi there, The door to 🚪The Pivot Room will open in a little over 2 hours, at 6pm this evening. Are you in? Come along to the session where you can: ✅ Ask me anything about copywriting, pivoting, or building a freelance writing business from scratch ✅ Get advice about niching, portfolio pieces, pricing, pitching, and more. ✅ Co-work or just hang out and learn from your other pivot-curious TV folk Here’s the link to join →...
⏳ 12 hours left to activate your discount!
Helen Carrie Writes Diversify Your Life - Pivot into Copywriting Hello!If you’ve been wondering: “But I've got no writing experience. Does that matter?” this one is for you. In a word: nope. When I pivoted, I had zero professional writing experience, no contacts in the advertising world, and I'd never worked in marketing. I'd not even written much in my TV work. I had a couple of treatments and some presenter briefing notes to my name, but nothing that I’ve ever displayed in my writing...
The 5 ways you can fit writing around your TV work - and you don't even have to choose!
Helen Carrie Writes Diversify Your Life - Pivot into Copywriting Hi there, If you’ve been wondering “How will I make freelance copywriting fit around my TV work?” this one’s for you. It’s 100% possible to juggle two entirely different freelance work streams - I’ve been doing it for almost 5 years. Exactly how you manage it is up to you. It depends on what works for your lifestyle and the kinds of contracts you usually get in telly. I’ve tried out a few different approaches (both by design and...
This is EVERYTHING you'll get when you join the course (there's 31 things on the list!)
Helen Carrie Writes Diversify Your Life - Pivot into Copywriting Hello! We've covered a lot of ground already this week: AI, career diversification, client acquisition, and earning power. (You can catch up on all the previous emails here if you missed them) But there's one thing I've neglected to tell you entirely... And that's detail about the course. Real detail. Not the topics and content. But what you'll get out of doing it. What you leave with after taking it. I don't know about you, but...
5 things you can start doing today to get writing clients
Helen Carrie Writes Diversify Your Life - Pivot into Copywriting Hello, Today, a question that I’ve been obsessing over for almost 5 years: “How do I get freelance writing clients?” At the very beginning of your copywriting journey, the idea of getting clients can feel pretty daunting. I want to demystify that process. Let’s get right to it: There are 5 main ways to get clients: Outbound marketing Content marketing Referrals Applying to jobs Networking I’m going to go through each in turn, to...
You should ask these 2 questions before joining a course
Helen Carrie Writes Diversify Your Life - Pivot into Copywriting Hello! It's your weekend, so I'll keep this brief. If you've been wondering: “How can I be sure that 'Pivot into Copywriting' is right for me?” this one's for you. There are two main ways you can judge whether you’ll have success with a course: 1) Has it helped other people in a similar situation to you? 2) Do you get on with the style of the person running it? And, happily, we can answer both of those right now. Over 50 TV...
This is how much you could be earning as a copywriter
Helen Carrie Writes Diversify Your Life - Pivot into Copywriting Hello, In Britain, we’re terrible at talking about money. So this email might make your toes curl, but I think it’s important to have the conversation up front: It's time to talk cold, hard cash. First up: How much do copywriters earn? A 2024 UK study showed that the average copywriter day rate is £440 But day rates aren’t the limit of what you can earn as a freelance writer. If you use project pricing (and I recommend that you...
So about last night...
Helen Carrie Writes Diversify Your Life - Pivot into Copywriting Hello, Firstly, I want to say a massive THANK YOU to everyone who turned up live yesterday for the workshop. 🙌 TV people never fail to impress and inspire me. I was honestly bowled over by the energy, creativity and solidarity in our virtual room. I really hope that you found the session useful and *whisper it* enjoyable. If I’ve done my job, you’ll have loads of ideas buzzing around your head this morning. If you missed it -...
Don’t forget - your FREE workshop is happening tomorrow
Helen Carrie Writes Diversify Your Life - Pivot into Copywriting Hi there, I can’t wait to see you tomorrow for your live workshop ‘Power my Pivot’ It will be an interactive session so come ready to scribble stuff down and get involved. This is not a camera-off and texting-at-the-same-time kinda vibe. You’ll get the most out of the session if you’re prepared to contribute, brainstorm in breakout rooms, and share ideas. Kick off is at 6pm GMT (20th November) and here’s the link to join:...
I've made a course for TV people who want to pivot into freelance copywriting without leaving the industry for good. Sign up to access exclusive content, be the first to know about limited-time discounts, and to hear my musings about diversification.